Change consultant and keynote speaker
Half the posting, 127,379 impressions in 90 days
Client
Nena Shimp
Where we posted
What we did
Ghostwriting, Strategy
01
A change consultant and keynote speaker working in organizational transformation. Before Bloom Social, Nena posted five times a week using AI-generated content built around what she does and how she does it. The volume held up and nobody engaged.
High posting frequency was producing diminishing returns. The content read as generic and self-promotional, and audience engagement had stalled despite the effort going into it.
02
We cut posting from five times a week to twice, trading noise for impact. Then we changed the frame, moving off “here is what I do” and onto who she serves and how she helps them. Every post now hands the reader something they can use rather than information about Nena.
03
Nena’s speaking and consulting calendar has filled with new opportunities that came directly from LinkedIn visibility.
People are reaching out to work with her, rather than the other way around.
No more hours spent writing and scheduling posts. That energy now goes toward serving clients.
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