Get Started
All work

Moar Than Us

Four rowers, World’s Toughest Row

1.3M impressions across a 50-day ocean crossing

Client

Moar Than Us

Where we posted

Instagram, Facebook, TikTok

What we did

Organic posting, Content production, Strategy

01

Where they started

Four rowers crossing 2,800 miles of open Pacific in the World’s Toughest Row. Bloom Social took over their Facebook, Instagram and TikTok in April 2026 and ran all three straight through a 50-day ocean crossing, on a four month contract, to raise money and awareness for their four charitable organizations.

The accounts had gone quiet, and the team behind them was almost unreachable. There were no daily check-ins and no quick calls to sort things out. They were in the middle of the Pacific. Media came in over Starlink across 50 days and every post turned around inside 24 hours, so most decisions were ours to make alone.

02

What we did about it

A steady rotation of behind-the-scenes footage, charity spotlights, press features, inspirational posts and live race updates. Enough variety to reach new audiences, enough rhythm to hold the ones already watching.

03

What changed

1.3M
Post impressions
83,323
Total engagements
13x
Monthly view growth Held across all three platforms
5,094
Total followers
1,008
Link clicks to charities

What that meant for them

  • The row reached far past their own network

    1.3 million post impressions over a crossing that four people rowed in near isolation.

  • Monthly views grew thirteenfold

    Growth that held across all three platforms, not just the one that happened to catch.

  • The charities got in front of people

    1,008 link clicks through to their four charitable organizations.

It’s difficult to put into words the immense boost that Bloom Social has given to our social media presence, and in turn, helped up to raise more needed funds for our charities. Before our ocean row, during our time on the Pacific, and afterward, Bloom Social was there! They created engaging content, eye-catching graphics, and kept our family, friends, and increasing number of followers informed and engaged.

Moar Than Us

Ready to be next?

Book a free strategy call and let’s talk about what’s possible for your brand.

Book your free call

← See all case studies