Your best salesperson will make your worst manager. There’s a name for how this happens. The Peter Principle, coined by Laurence Peter back in 1969. People rise on how good they are at their current job, until they hit one they’re bad at, and there they park. Every promotion is earned with skills the next level doesn’t even use. Your top closer crushes quota, so you make them sales manager. Selling, the thing they were elite at, isn’t the job anymore. The job is coaching, hard conversations, and living inside other people’s numbers. Different sport entirely. That promotion pulled your best rep out of the one thing they were great at and handed them a role nobody trained them for. What to do instead of defaulting to the title bump: → Build a track that pays for mastery, not just management. Your best doer should be able to out-earn a manager without ever running a team. → Promote for the next job, not the trophy for the last one. Look at whether they want that next role and could be great in it. Crushing a different job is a trap. → Say the quiet part out loud before they take the seat. “This is 70% things you’ve never done. Still want it?” Their answer tells you everything. Promoting someone to keep them is how you lose two people. The great rep you buried, and the team stuck under a boss who never wanted the job. The most honest thing you can do for a superstar is tell them the truth. You are elite right where you are, and up is not always up. Been here? Have you seen it happen? 👇🏻