All work

Know Honesty

Ken Bogard and Grace Gavin, co-founders

1.96M impressions across two founders’ profiles

Client

Know Honesty

Where we posted

LinkedIn, Instagram, Facebook, TikTok

What we did

Ghostwriting, Strategy, Content production, Organic posting

01

Where they started

Ken Bogard and Grace Gavin co-wrote Know Honesty, a book about what it takes to have real conversations at work. They run the practice built around it. Bloom Social has written both of their LinkedIn profiles since July 2024, and runs the Know Honesty brand channels alongside them.

Two founders, one message, and no time to write. Both were already posting, and both were getting the flat, polite response that thoughtful people usually get on LinkedIn. The ideas in the book were sharp. What went out under their names was not.

02

What we did about it

We stopped writing about the book and started writing the arguments inside it. Each post takes one workplace habit people quietly accept and says plainly why it is not working. Ken and Grace keep separate voices and separate audiences, so the two profiles carry the same thinking without ever reading like the same person wrote them.

03

What changed

1.96M
Impressions since July 2024 Across both founders
23,466
Total reactions 31.5 a post, up from 20.1
5,133
Total comments
744
Posts published Twice a week each
237,287
Ken’s best single post
94,580
Grace’s best single post
1.34M
Unique members reached
131,211
Brand channel views Instagram, TikTok, Facebook
60,718
Instagram reach

What that meant for them

  • Their strongest posts are recent ones

    Ken’s best performing post went out in August 2026, more than two years into the engagement. The reach is still climbing.

  • People argue back

    5,133 comments across the two profiles. Posts that name an uncomfortable habit get argued with.

  • Each post works harder

    Average reactions per post went from 20.1 before the engagement to 31.5 after, measured across both founders.

Posts we wrote

Ken Bogard

August 2026

Your best salesperson will make your worst manager. There’s a name for how this happens. The Peter Principle, coined by Laurence Peter back in 1969. People rise on how good they are at their current job, until they hit one they’re bad at, and there they park. Every promotion is earned with skills the next level doesn’t even use. Your top closer crushes quota, so you make them sales manager. Selling, the thing they were elite at, isn’t the job anymore. The job is coaching, hard conversations, and living inside other people’s numbers. Different sport entirely. That promotion pulled your best rep out of the one thing they were great at and handed them a role nobody trained them for. What to do instead of defaulting to the title bump: → Build a track that pays for mastery, not just management. Your best doer should be able to out-earn a manager without ever running a team. → Promote for the next job, not the trophy for the last one. Look at whether they want that next role and could be great in it. Crushing a different job is a trap. → Say the quiet part out loud before they take the seat. “This is 70% things you’ve never done. Still want it?” Their answer tells you everything. Promoting someone to keep them is how you lose two people. The great rep you buried, and the team stuck under a boss who never wanted the job. The most honest thing you can do for a superstar is tell them the truth. You are elite right where you are, and up is not always up. Been here? Have you seen it happen? 👇🏻

Grace Gavin

October 2025

West Michigan nice is killing your culture and relationships. You might be doing “West Michigan nice” if: ➡️ You say “sounds good” when you actually disagree ➡️ You avoid bringing up problems for weeks ➡️ You complain to everyone except the person who can actually fix it ➡️ You say “we should grab coffee sometime” with zero intention of scheduling it ➡️ You end difficult conversations with “well, whatever works” instead of working it out Here’s the thing about West Michigan nice: it’s not actually nice. It’s fake nice. And it’s robbing you of real connection. Somewhere along the way we were taught that keeping the peace was more important than telling the truth. But what we’re actually doing is creating more problems for ourselves we’ll have to dig out of later. When we can’t access the true condition because everyone’s too “nice” to say what’s really happening, we end up solving fake problems while the real ones fester and infect our culture. Instead, we need to care enough to have the hard conversation. The most loving thing you can do for someone is be honest with them, even when it’s uncomfortable. What would change if you stopped being West Michigan nice and started actually loving those around you?

Ken Bogard

November 2025

If we talked to NFL players the way we talk to employees in business... They would never win a single game. 🏈 NFL Coach: “Your release was .3 seconds too slow. That’s why the defender closed the gap. Let’s run it again and focus on exploding off the line.” 📊 Business Manager: “You need to improve your performance.” See the difference? NFL teams review film within hours. They analyze every play. They give specific, immediate feedback on what worked and what didn’t. They don’t wait for an annual review to tell someone they’ve been running the wrong route for 8 months. In business? We’re vague, delayed, and avoid the hard conversations. We say things like: “You need to be more proactive.” “Your communication could be better.” “You’re not quite meeting expectations.” What does that even MEAN? If you want your team to perform like champions, you need to coach like championship coaches do. Specific. Motivating. Honest. Every single week. What is something you want to be said as a coach?

Grace Gavin

July 2025

You want to change the energy in a room? Try this: scented markers. Every time I pass them out in a workshop, something shifts. People smile. They get nostalgic. They argue (passionately) about which scent is best. It’s fun, but it’s also strategic. When the brain gets sensory input it doesn’t expect, it wakes up. Serious conversation doesn’t always need a serious setup. Sometimes it just needs a marker that smells like green apple. 🍏 Which marker scent was your favorite? Mine is blueberry.

Ken Bogard

October 2025

Your leadership team is dysfunctional... ...and everyone knows, even you. Leaders sit there thinking, “hmmm, I have the right people. They match our culture. They perform ok. What is missing?” The single biggest issue with team’s is... COMMUNICATION. Healthy teams say what needs to be said in the room where it matters. 💪🏻 We don’t need 5 rocket scientists, or PhDs with 14 letters behind their names. When they can’t communicate effectively, what good is that knowledge? We need good old fashioned clean communication to exist in the spaces humans exist. The best team members ask the hard questions others won’t ask. They hold each other accountable without drama or hesitation. They disagree openly and commit fully. Here’s the real game-changer (and it starts with YOU): When you and your leadership team model real communication that is open and honest, it cascades through your entire organization. Your people start speaking up in meetings. Problems get solved faster. Trust goes through the roof. Stop hoping your team will figure it out. Start building the communication skills that make healthy teams possible. Agree? Can’t stand what I just shared? Comment below and let’s have a good old fashion conversation.

Grace Gavin

August 2026

I’m not trying to be rude, but... you’ve used this exact line to be rude before. We all have. Whatever comes after that little disclaimer is usually at least a bit rude. The phrase is doing something kind of sneaky. It hands us permission to say the hard thing without care and love for the person on the other side. We do it with honesty too. “I’m just being honest,” right before something unkind, as if honesty and kindness can’t share a sentence. They can, though. The same true thing can be said in a way the other person is able to hear. That takes a little more effort, which is exactly the part we skip when we reach for the warning label. And if you need a disclaimer before you say it, that’s usually the moment to slow down and find a kinder way to say the true thing.

Short form we made

Honest to your face, or a different story behind your back

Wavelength, a recurring game format

The best moments in life do not follow your script

Cinematic edit, shot and cut in house

Every “yes” that secretly means no

Tier list, built as a motion graphic

Nobody is listening

Cinematic edit, shot and cut in house

Disney’s custodians drew characters nobody asked them to draw

Story, cut from archive footage

The ways managers fake an open door

Tier list, built as a motion graphic

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